BALANCE FOR YOU

BRANDING

Balance for You offers Embodied Flow yoga and ThaiVedic Lifestyle Coaching. Michaela’s mission is to nurture and support those who are in the process of awakening to their true potential and looking for tools to help them break the cycle of stress and burnout. She is passionate about allowing others to feel supported and welcomed no matter where they are in their health journey. Michaela empowers her clients to take control of their own health, navigate challenges with ease, and tap into the power of the body-mind connection.

The totem logo design is inspired by Indian woodblock designs, honouring the origins of both yoga and Ayurveda. It symbolises the body-mind connection: the lower diamond represents the body/earth, and the teardrop shape symbolises mind/growth. The two are intrinsically linked. The leaves honour the power of nature to heal us, and our ability to grow and flourish when we reclaim control of our own health. I created three little illustrations which represent the different pillars of the business – yoga, Ayurveda and essential oils – and a sub-mark for when a simplified logo is required. The colour palette is warm, uplifting and nurturing. The beautiful burnt orange and pale gold hues are grounding and link to the colours of the lower chakras.

Balance For You Branding | Love Indigo Creative
Balance For You Branding | Love Indigo Creative
Balance For You Branding | Love Indigo Creative
Balance For You Branding | Love Indigo Creative
Balance For You Branding | Love Indigo Creative

“Working with Alisha is a holistic experience. She dives deep into the topic and the brand she is working with, so I had the feeling that she really connected with my work from the start. It was easy to work with her and she also gives you a lot of tasks for self-reflection within your business – which for me was a big benefit. I am sure it was not the last time I’ll work with Alisha!”

MICHAELA OTTMAN – BALANCE FOR YOU