THE CONSCIOUS CREATIONS CO.
BRANDING | PACKAGING | SHOPIFY CUSTOMISATION
Shannon and Matt came to me with the vision of transitioning their existing protein ball company into a new business – The Conscious Creations Co. It would be home to a range of heartfelt products created for families to enjoy in the spirit of wellness, mindfulness and stupendous joy. Their first range is the Creative Kitchen Collection, and consists of three healthy baking mixes that can each be made into two different treats.
The visual branding needed to be simple and modern, allowing space for each product range to have it’s own look and colour palette, while staying consistent with the overarching brand. The brand needed to feel fresh and nourishing, but still stand out in the health food realm. We decided on a simple text only logo, and a sub-mark inspired by the sun – the source of all life, growth, and light. The main colour palette is earthy and simple, with mint green adding a pop of colour.
Next up was the Creative Kitchen Collection packaging. Watercolour illustrations of the ingredients reflect the handmade nature of the products, while the rest of the design is clean and simple. Each product in the range has it’s own distinguishing feature colour, which compliments the main palette.
The Conscious Creations Co. website is a customised Shopify template, including a fully responsive e-commerce store and recipe blog.